SWAROVSKI jewelry store at Champs-Elysées, Paris
| Client: SWAROVSKI France |
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| Architect: SAM – Schlösser Architecture Management, local architect Gruschwitz GmbH, German general contractor |
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| Scope of services: | Permit set, tendering, construction site management, handover, (limited scope) |
| Surface area: | 210m² |
| Livraison: | 2009 |
Program
The brand Swarovski, that produces and commercializes crystal jewelry, had decided to change its image with a new concept, including the by changing of the fitting-out of its stores.
The first store to be relooked in Paris is the new store at Champs Elysées, the most famous shopping street of Paris.
- Partial demolition of a mezzanine to create clear space of total height for the entrance area.
- In this area: installation of a light sculpture made of glass and metal.
- Entire fit-out, including the creation of an illuminated crystal stair made of glass and crystals.
- Installation of a new exterior signage on the double height glazing façade; made of illuminated aluminum prisms and illuminated single letters of the brands name.
